Category: Bits & Bobs
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Blue Ocean Strategy: How to Sail Away from the Competition
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Imagine you’re in a crowded pool on a sweltering summer day. There’s yelling, splashing, and someone’s kid is cannonballing dangerously close to your drink. That’s the red ocean, the kind of market where everyone’s clawing for the same customers, offering the same products, and trying to outdo one another by…
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Maslow’s Hierarchy of Needs: A Blueprint for Modern Living?
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In a world shaped by rapid technological advancements, economic fluctuations, and evolving social norms, understanding human motivation is more relevant than ever. Recently I came across Maslow’s Hierarchy of Needs. I’ve briefly brushed through this framework during marketing class but never really thought of digging deep until I heard the…