-
Blue Ocean Strategy: How to Sail Away from the Competition
•
Imagine you’re in a crowded pool on a sweltering summer day. There’s yelling, splashing, and someone’s kid is cannonballing dangerously close to your drink. That’s the red ocean, the kind of market where everyone’s clawing for the same customers, offering the same products, and trying to outdo one another by…
-
Maslow’s Hierarchy of Needs: A Blueprint for Modern Living?
•
In a world shaped by rapid technological advancements, economic fluctuations, and evolving social norms, understanding human motivation is more relevant than ever. Recently I came across Maslow’s Hierarchy of Needs. I’ve briefly brushed through this framework during marketing class but never really thought of digging deep until I heard the…
-
Book Review: Thinking, Fast and Slow by Daniel Kahneman (or: How I Realized My Brain Has a Mind of Its Own)
•
If you’ve ever wondered why you confidently make the wrong decision, then blame it on System 1: your brain’s impulsive, fast-thinking troublemaker. That’s one of the many revelations in Daniel Kahneman’s Thinking, Fast and Slow, a book that is equal parts enlightening and humbling. It’s not just a read; it’s…
-
Journey to the Cosmos
•
Ever since I can remember, I’ve been obsessed with the cosmos. As a child, the night sky wasn’t just a blanket of stars—it was a puzzle waiting to be solved, a storybook written in constellations and comets. I would stare up for hours, trying to grasp the infinite, wondering if…
-
Top 5 Books in My Life So Far
•
The Hitchhiker’s Guide to the Galaxy by Douglas Adams This book came to me at a time when I felt like Arthur Dent—lost, bewildered, and desperately clutching onto a metaphorical towel in life’s absurdity. Adams’ humor taught me that the universe is vast, chaotic, and hilariously indifferent, and yet, somehow,…